Thinking about applying for a trademark in Wisconsin but aren’t sure if hiring a trademark lawyer is actually worth it?
If it’s your first time dealing with trademarks or intellectual property in general, at the very least you should consult with an experienced Wisconsin trademark attorney to have the process explained from a legal perspective.
Trademarks aren’t simple. Ideally, you’ll want to work with an attorney to assess your options, and move through the application process from start to end to ensure your success isn’t threatened by something you overlook on your own.
What is a trademark?
A trademark is essentially a specific word, symbol, logo or a combination of any of the three that identifies a particular product or brand as one belonging to a specific company.
A registered trademark is legally enforceable as it’s protected by laws that safeguard individuals’ or companies’ ideas from replication by others. The process of registering a trademark isn’t however as simple as one might think.
“Trademarking” something involves a number of processes––mostly legal procedures––before anything is finalized. As such, it’s advisable to seek the services of a Wisconsin intellectual property attorney to save you time and money while ensuring the best possible chances of success.
Why should you hire a Wisconsin trademark attorney?
It’s only natural to want to be your own attorney when registering a trademark for something you created. After all, who could understand your product any better than you? But going it alone means taking on huge risks that can be managed properly by an experienced attorney.
Reaching out for help from a trademark attorney is wise for a number of reasons:
1. They have intimate knowledge and experience with the process
Trademark attorneys know how to succeed because they’ve been through the process many times before. As such, you’re far more likely to have success when paired up with an experienced intellectual property attorney since they’re aware of each protocol along with the potential complications that can otherwise derail your attempt.
Great attorneys make sure mistakes aren’t made that will cost you now or worse, in the future.
2. They can handle conflicts on your behalf
Part of hiring an attorney means your battles are fought for you, and when dealing with intellectual property, conflict is common. Whether they’re speaking for you in front of stockholders and/or representatives from the trademark registration office or simply advising you on the best terms being negotiated, trademark attorneys know exactly how to address the concerns of those who stand in your way.
Questions regarding the introduction of the new product are mostly directed toward the trademark attorney who is fully equipped to address these matters in full, particularly in cases where the applicant isn’t able to do so themselves.
3. They can advise you on the legal limits of your marketing efforts
The trademark attorney’s job doesn’t end with the successful registration of a trademark. They’re also there to guide you through the process of marketing your new product while staying within the limits of the law to avoid cancellation of the trademark.
The attorney is instrumental in offering recommendations on aspects of the trademark such as any similar trademarks currently in existence as well as handling any inquiries you might have concerning your recently acquired trademark approval.
Following acquisition of the trademark license, issues might arise over infringement when one company seeks legal redress over what they view as a violation of their trademark. A skilled trademark attorney can ensure your lawfully-acquired trademark is not susceptible to any external threats that arise afterwards.
The usefulness of a trademark attorney cannot be overemphasized.
By carrying out extensive research on existing trademarks to make certain you’re not infringing on other peoples’ trademarks they are a key part in the successful establishment of your enterprise and the growth that comes afterwards.
If you’re looking for an experienced intellectual property and/or trademark lawyer in Wisconsin, contact the Fitzgerald Law Firm for a free consultation today. Whether you are a photographer looking to retain rights to your shots, a writer wishing to secure your ideas, an artist attempting to safeguard your painting, or a director/screenwriter wanting to ensure your ideas are not stolen, we will assist you in registering and safeguarding your works.
At The Fitzgerald Law Firm your initial consultation is always free and you will always meet directly with one of our attorneys. We understand that appointments during traditional working hours may not be convenient for all, and thus we strive to be available for evening, weekend, and off-site appointments. To schedule your FREE 15-minute attorney consultation, Contact Us now.